// ESG & Sustainability

ESG: Building a Sustainable Brand Identity

Communicate sustainability performance credibly, without creating greenwashing exposure.

Course details

Duration: 1 day
Format: In person, Virtual live, In-house
Location: Singapore
Next date: Confirmed on enquiry
Price: On enquiry
In-house delivery: Available

// Overview

About this programme

Sustainability communication carries regulatory and commercial risk that marketing functions are not always structured to manage. Claims made without substantiation attract scrutiny from regulators, customers and competitors.

This programme covers what makes a claim substantiated, how evidence is retained, which claim types attract the most challenge, and what approval process should sit behind public statements.

It brings marketing, sustainability and legal perspectives together, which is usually where the gap sits.

// Audience

Who should attend

Marketing and brand professionals
Corporate communications and investor relations teams
Sustainability leads supporting external communication
Legal and compliance professionals reviewing sustainability claims

// Outcomes

What you will be able to do

Identify which sustainability claims require substantiation and to what standard
Distinguish defensible claims from claims that create exposure
Explain the evidence required behind common claim types
Recognise greenwashing patterns, including selective disclosure and unqualified terms
Design an approval process for external sustainability statements
Align communication with what the organisation can actually evidence

// Curriculum

Course contents

Claims and their exposure

How sustainability claims are regulated and challenged
Claim types and the evidence each requires
Unqualified terms and why they attract scrutiny

Substantiation

What constitutes adequate evidence
Product claims and the role of life cycle data
Carbon neutrality and offset-based claims
Evidence retention

Governance and communication

Approval routes for external statements
Working across marketing, sustainability and legal
Communicating progress honestly, including where targets are missed
Building a brand position on what the organisation can evidence

// Delivery

How it runs

Duration: 1 day
Formats: In person, Virtual live, In-house
Location: Singapore
Materials: Course materials are provided to every participant.
Scheduled dates: Public dates are set according to demand. In-house dates are arranged to suit your organisation.

// Certification

What participants receive

For confirmation of what this programme awards, please ask when you enquire.

// Instructor

Who teaches this

Chan Ee Chong

Lead Consultant

Over twenty years in wealth management and business consultancy, with ESG project experience across South-East Asia.

Bachelor of Business Administration, Finance major, National University of Singapore

View full profile

// In-house delivery

Run this programme for your team

This programme can be delivered privately for a single organisation. In-house delivery allows the exercises to use your own data, register or supply base, which is generally what makes training translate into changed practice.

Request corporate training

In-house delivery includes

Delivery at your premises or virtually
Content adjusted to your sector and maturity
Exercises using your own data where appropriate
Scheduling around your team availability
A single invoice rather than per-seat pricing

// Questions

Frequently asked

Is this a marketing course?

It is built for marketing and communications professionals but covers substantiation and governance rather than campaign development. It is most effective when marketing and sustainability attend together.

// Enquire

Enquire about this course

Tell us whether this is for you individually or for a group, and your preferred timeframe. We will come back with available dates, delivery options and pricing.

// Related

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// Advisory

Rather have CER do the work?

ESG Strategy

A defined ESG position built from material issues, business strategy and stakeholder requirements -- with governance, priorities and a delivery plan attached.

Explore this service

Sustainability Governance & Controls

Board and management structures, delegated authority, policy and control design that put accountability behind published sustainability positions.